Pedro Rego

Founder & Chief Marketing Technologist

With over twenty years of experience in the technology and marketing industry, Pedro Rego is ForesightOne’s Founder, and Chief Marketing Technologist, overseeing our brand and helping marketing vendors and marketers leverage innovative technologies.

Pedro was born in Rio in the 80s. His early career was dedicated to user experience and user interface at an enterprise resource planning technology company. After studying business in the PUC-Rio University in Brazil, in 2004, Pedro moved to the United States to pursue his studies in the areas of marketing and graphic design.

Shortly after his move to the US, Pedro worked for Getty Images as an illustrator and freelance digital marketing consultant catering to a number of companies worldwide.

His combined knowledge of UI/UX, marketing and technology eventually made him the founder and CMO of MobiPronto, a mobile marketing engagement platform. Pedro was responsible for the acquisition of over twelve thousand client accounts. Later on, he became the CEO where he expanded operations internationally and sold his shares to pursue a new adventure.

His know-how brought him to Boston, Massachusetts where he worked side by side as the Lead Solutions Consultant with Curt Bloom, ForesightOne’s CEO which at the time was the President of BlueVenn, a Customer Data Platform vendor. Pedro consulted with mid-market and enterprise clients, primarily with Marketing and IT Executives from discovery to solution proposal assisting the sales department and customer success in the conversion and initial on-boarding of 6 figure deals from a variety of B2B, B2C, and B2B2C brands.

Pedro made his way up to Evergage where he became a customer success manager and was responsible for ensuring technology adoption, satisfaction, and retention of SMB, Mid-Market and Enterprise retail clients, such as the Walmart Group in Mexico, Newegg, Lenovo, and others. During this time Pedro served as a trusted advisor and developed long-term personalization projects that garnered positive double-digit lifts in KPIs across touchpoints.

Today Pedro lives in Hull, Massachusetts, on the south shore just outside Boston where he is able to enjoy long beach walks and fishing. He is a passionate culinary enthusiast and enjoys entertaining his friends and family on weekends. He is also a proud father to two children who are growing up too fast.

Education
  • Dartmouth College - Leading Innovation
  • University of Central Oklahoma - Marketing, Graphic Design
  • Pontifícia Universidade Católica do Rio de Janeiro - Business Administration and Management
  • Languages: English, Portuguese, and Spanish.